KUALA LUMPUR, Nov 24 – Global performance marketing agency, Performics launched its Malaysian office, giving local market clients access to an improved digital service offering and world class performance marketing expertise. With the launch, Performics offering will include Planning & Insights, Analytics & Technology, Performance Content, Performance media and Performance consulting to clients. Performics Malaysia is led by its General Manager, Mr. Stan Chew.
Stan Chew brings with him 12 years of media experience from across Malaysia and China. Prior to this appointment, he was a strategic planning director before assuming the role of Executive Director overseeing Starcom Malaysia. Apart from the recent role in managing the Media team within Publicis One Malaysia, he is also Publicis One South East Asia’s Business Development Integrator.
The brand will be serving a list of clients in the market who are demanding more sophisticated and integrated solutions. This includes clients from diverse backgrounds including ecommerce, Travel, FMCGs, Finance, Entertainment and Electronics.
“Performics is a leading performance marketing brand that is built around the relentless pursuit of results and being connected to it allows us to draw from a huge wealth of experience. It is one step closer towards a vision of business accountability at an accelerated pace. Our focus is to be solution focused in doing what’s right for client’s business. To do that requires a new level of transparency, expertise, and being platform and tech agnostic.” emphasized Chew whose vision is to produce a new breed of performance marketing in Malaysia.
Leveraging on the global Performics network, its clients in Malaysia clients will benefit from the following advantages:
Size – Performics has a global presence
Strategy – Performance marketing is seen by Performics as an integral part of the media planning and buying process
Specialists & tools – Performics has an experienced team of specialists and works with best-in-class tools at a global level.
As the original performance marketing agency, Performics converts consumer intent into revenue for the world’s most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalized digital experiences across paid, earned and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com
About Publicis One
Publicis One is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof. Built with clients’ interest at the center, Publicis One recognizes the simultaneous need for specialization and integration in marketing today. Led by Jarek Ziebinski, Global CEO, Publicis One operates across Publicis Groupe’s four Solutions: Publicis Communications (Publicis Worldwide with MSLGROUP, Leo Burnett, Saatchi & Saatchi and BBH), Publicis Media (Starcom, Zenith, Mediavest | Spark, Optimedia | Blue 449), Publicis.Sapient (SapientNitro, DigitasLBi, Razorfish, Sapient Consulting) and Publicis Health (Digitas Health, Publicis LifeBrands, Saatchi & Saatchi Wellness). The Publicis One operation, with more than 8,000 employees in 50 countries, is spread across Latin America, Europe, Middle East, Africa and Asia. We are united behind Publicis Groupe’s ambition to deliver on the value of “The Power of One” to clients.