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Nissan X-Trail Golf

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Ram 1500 “Road”

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Together with Markenfilm we have produced a TV campaign for the new Chrysler pickup truck Ram 1500, created by The Richards Group USA, directed by our creative head Ole Peters and shot in Canada by DOP Stefan von Bobely. The 60 sec. spot is jam-packed with our VFX specialties like violent earth quakes and tumbling rocks. We added VFX to more than seventy shots, creating complex 3D simulations and elaborate set extensions with intense support by our Concept & Design Department. The campaign highlights the Ram 1500 technological achievements which make natural forces and obstacles in the truck’s path retreat in deference to its groundbreaking technology. Winding roads straighten and overgrown paths instantly clear – the natural world is under complete control of the driver. Voice-over is by actor Sam Elliott („The Big Lebowski“) who also appears on camera at the end of the spot and whose deep, rich voice and “Western” appeal fits the Ram brand perfectly.
C r e d i t s
Client: Chrysler Group LLC, Auburn Hills/USA
Title: Heaven and Earth
Agency: The Richards Group USA, Dallas/USA
Production: Markenfilm & Sehsucht, Hamburg/Germany
Director: Ole Peters
Client: Chrysler Group LLC, Auburn Hills/USA
Head of Ram Truck Brand Communications: Marissa Hunter
Agency: The Richards Group USA, Dallas/USA
GCD: Rob Baker
GCD: Jimmy Bonner
Brand Creative/Writer: Sue Batterton
Brand Creative/Art Director: Kellyn McGarity
Broadcast Producer: Paul Nelson
Production: Markenfilm & Sehsucht, Hamburg, Germany
DOP: Stefan von Boberly
Exec Producer Markenfilm: René van Kann
Exec Producer Live Action:Markenfilm Harald Beelte
Producer Markenfilm: Oliver Schertlein
Director: Ole Peters (Sehsucht)
Postproduction: Sehsucht GmbH, Hamburg/Germany
Creative Direction: Ole Peters
Producers: Stephan Reinsch, Jan Tiller
On Set VFX Supervisor: Timo von Wittken
Inhouse VFX Supervisor: Florian Zachau
Editors: Christoph Senn, Stephan Wever
Concept & Design Department: Anja von Harsdorf, Dominik Wieschermann, Axel Brötje, Julius Brockelmann
3D Lead: Timo von Wittken
3D Artists: Heinrich Loewe, Eva Kuehlmann, Christian Keller, Timo von Wittken, Sebastian Kowalski, Andy Schulz, Martin Matzeder, Stefan Galleithner, Christian Schnellhammer, Daniel Jahnel
Compositors: Stefan Ihringer, Jona Maluck, Alexander von der Lippe, Daniel Brylka, Florian Zachau, Bea Wellenbrock
Matte Painter: Julius Brockelmann
Storyboardartist: Malte Romainczyk
Titles: Christian Heyde
Music & Sound Design: Q Department, New York/USA
CD/Music Composer/Sound Designer: Drazen Bosnjak
Executive Producer: Zack Rice
Producer: Guin Frehling

Subaru First Car Story

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The Camry Effect

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https://www.thinkwithgoogle.com/campaigns/toyota-the-camry-effect.html

Peugeot 208 Launch – Let Your Body Drive

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The Challenge

Our bullseye consumer was a mid twenty something looking to buy her first new car. This was an audience who Peugeot had no relationship with and who also were more likely to buy on price than they were on brand.

Our challenge was to generate up 1,600 test drive leads; to drive a million views of the campaign video on YouTube; and to generate 20,000 interactions on Facebook.

The Strategy

The campaign required an innovative interpretation of the brand’s global advertising proposition of ‘Let Your Body Drive’ which would appeal to the target market.
Our strategy was to generate interest ahead of the car’s UK launch by creating a highly innovative video communicated via social media, which it was hoped would quickly provoke word of mouth interest. This would then be followed up by a live experiential campaign across the UK, bringing the creative appeal of the video excitingly to life, in order to achieve the campaign objectives.

The Solution

The 208’s revolution is that it is ergonomic and intuitive – characteristics which lend themselves to be articulated through the medium of dance. So we chose contemporary dance music as our creative vehicle precisely because of its intuitiveness. We needed to find a track which would not only reflect the equity of the 208 but also resonate with our audience. The track also needed to be distinctly different from the typical dance music sound popular at the time. We found a drum and bass/jazz fusion track by London DJ outfit, Rudimental – Feel The Love.

We then commissioned a riveting dance video, deliberately unbranded to create intrigue, which was seeded through social media. The control shown by the dancer, Marquese Scott, and his ease of movement reflected the intuitive nature of driving and underpinned the global ‘Let Your Body Drive’ positioning. We then released a branded YouTube channel utilising ThisMoment technology to enable greater customer interaction and participation. This also featured behind the scenes footage as well as dance tutorials from NonStop. To encourage word of mouth, we also invited viewers to upload their own ‘Body Drive’ video to the track for their chance to win a VIP holiday in Ibiza with 7 friends.

A national roadshow then showcased the car in seven shopping centres, with street dancers bringing the 208 stand excitingly to life performing the same Rudimental track to synchronise the viral success. Brand ambassadors offered consumers information on the car, gave product demonstrations and registered interest for test drives. Consumers could also enter the Ibiza competition there, adding an exciting integrated promotional element to the campaign.

Finally, the campaign was extended to incorporate the brand’s presence at Goodwood Festival of Speed, reaching thousands more prospects and taking a central role in the experiential element of the main Peugeot stand.

The Results

CONFIDENTIAL

1,680+ prospects signed up for test drives
• 81%+ of stand visitors now more positive towards the brand

80%+ of consumers interviewed now more likely to buy a Peugeot in future
WOM score – 59% of visitors interviewed told 4.6 people about the activity
8.5 million+ views of launch video on YouTube (the second most viewed UK ad on YouTube in 2012)
3 million+ views of launch video between campaign launch date of April 10 – June 24
55,000 Facebook interactions
Rudimental’s track went straight to Number 1 in the Official Charts and iTunes Chart

Volkswagen Search Engine Ad

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Panadol Australia

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The Things We Do For Kids. These parents nail it!

Who doesn’t love those tantrum-busting moves that only a mummy can pull off? And who can stay mad at a cute little face all covered in paint? Here’s a collection of funny, silly, crazy moments that all parents can relate to – and have probably experienced themselves. It all ends with a heart-warming smile, just the way we like it.

Spontaneously silly, crazily creative and unashamedly unpolished – the only rule to being a good parent is there are no rules. When that little face lights up with sheer delight, you know you’re doing it right. You’d do anything to keep them smiling – and so would we, here at Children’s Panadol.

Like us on Facebook: https://www.facebook.com/ChildrensPan…
Find out more: https://www.panadol.com.au/childrens-…

Children’s Panadol contains paracetamol. Use only as directed. For the temporary relief of pain and fever. Incorrect use could be harmful. Consult your healthcare professional if symptoms persist. Seek medical advice for children under 3 months.

Panadol is a registered trade mark of the GSK group of companies.

Via: http://www.campaignasia.com/BlogEntry/400024,Childrens+Panadol+spotlights+real-life+hero+parents.aspx

Honda CRV: Power of Dreams

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KFC Romania: Fakation

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